Lilly and company Marketing Plan Assignment Example | Topics and Well Written Essays - 2000 words

Lilly and company Marketing Plan - Assignment Example A drug named Zyprexa, which is product name of Olanzapine is anti psychotic and helps in treating in acute bi polar mania.2 It is used to treat mental disorders like dementia in young and middle aged persons. The terms of reference in marketing of anti psychotic drug Olanzapine are the psychotic disorders, alcohol mania, tobacco edicts and other bi polar mania. The different mania that the drug can treat and the specialists in treating those disorders can be mentioned. The company should refer the drug to the specialists and experts in treating these disorders. Their references can help in marketing plan of the drug. First the experts and distributors must be made familiar with the product name of the drug. The marketing plan constitutes the reference of the drug to the Drug certifying authority in UK and taking their no objections certificate. After that the experts in the field of mental disorders can be consulted and they must be informed about the launching of the drug in UK. After that the company should arrange a meeting of the distributors in its network to inform about the cost of the drug and the percentage of the profit for the distributors and wholesalers. The publicity campaign also can be discussed with them and necessary changes can be done if they want any. As this is not the drug, which a common man can use the publicity will only expert oriented. The business mission of Lilly pharmaceutic... The company wants to ensure good mental health to the citizens of UK by offering the drug at a reasonable price. The strategy is to take the efficiency of the drug to the specialist doctors and psychologists in UK and make them understand the efficacy of the drug in treating the mental disorders and bi polar mania. 4. External Marketing Audit The drug containing Olanzapine is a drug that must be prescribed by specialists. A common man cannot prescribe its dose and course on his own. The advertisement and publicity regarding it must be addressed to Wholesalers, distributors, specialist doctors and psychologists. 1 The amount of money to be spent by the company can be concentrated on the websites regarding the mental and psychological disorders. The company can post advertisement on those websites. The magazines regarding mental and psychological disorders and Television programmes about these disorders can be targeted for posing advertisements. The budget for making of posters, broachers, articles that can be given as presents for the promotion of the drug must be calculated and incorporated in the marketing plan of the drug. While conducting the external market audit, not only the advertisement budget but also the macro environment, competition and the potential in the market must be estimated. For this purpose the following details can help in estimating the budge regarding the above three issues. The environment in UK that consists of specialist doctors for mental disorders and psychologists who treat bi polar mania must be recognised. After that operation, the drugs of the competitors must be taken into account and the means of publicity of them must be considered to overcome their strategies. Before having these above two estimations the potential of the

Engineering Practice Assignment Example | Topics and Well Written Essays - 2000 words

Engineering Practice - Assignment Example This essay stresses that ethics is a normative science which differs in some way with the positive science. The science which is studied in laboratories of the universities is described as the positive science. Positive science is depicted as what we observe through our eyes or through other sensory organs. There is another science which does not directly deals with the observation rather it is based on the standard of rules and norms by which certain objects are judged, this science is known as normative science. Normative science is also responsible for testing the validity of the set standard of rules. This paper declares that a person gets his ethical principles and values form the moral education at home, lessons taught at school or in some special religious training. Some people also acquire the principles and values from the messages of society via radio, television, newspaper, books and magazines. Some of the individuals also acquire values and principles through real life experiences. Engineering and management are both relevant areas of study. Now Engineering can be defined as a profession where there is knowledge of mathematics and natural science gained through theoretical, practical studies and experience, is applied to develop different forces of nature for the welfare of people. Management can be defined as a process of planning, designing and controlling the environment in which persons, working together in group, successfully accomplishes their desired goals. (Weihrich & Koontz, 2006, p.5-6). Control plays an effective role in the management of an enterprise. An organ isation comprises of different types of employees on the basis of their needs, want and interest, in that area management control creates coordination and give directions (Flamholtz, 1996, p.4-6). Ethical Issues Ethics in workplace is the set of values and beliefs which guides an employee.